Privacy Policy
Last Updated: 2026
This Privacy Policy explains how phraseoftheday.co.uk ("we," "us," or "our") collects, uses, and protects your personal information. We are committed to maintaining your privacy and complying with UK and EU data protection laws, including the UK General Data Protection Regulation (GDPR).
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and other contact details you voluntarily provide through contact forms or subscriptions.
- Technical Data: IP address, browser type, device information, and operating system.
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns.
- Cookies: Information stored via cookies and similar tracking technologies to enhance your experience.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and performance monitoring.
- Tracking affiliate referrals and commissions from partner casinos and betting sites.
- Improving site content, functionality, and user experience.
- Sending promotional communications (with your consent).
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand user behaviour through tools like Google Analytics.
- Affiliate Tracking Cookies: Used to track referrals and commissions from partner casinos.
- Marketing Cookies: Enable targeted advertising and remarketing.
You can control cookies through your browser settings or opt out using our cookie consent banner. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to external casinos, betting sites, and affiliated partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We encourage you to review their privacy policies before providing any personal information. Your use of external sites is governed by their own terms and policies, not ours.
Your Rights
Under UK GDPR and applicable data protection laws, you have the right to:
- Access your personal data and obtain a copy.
- Rectify inaccurate or incomplete information.
- Request deletion of your data (subject to legal obligations).
- Restrict or object to processing of your data.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, contact us using the details provided below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Typically, we retain user data for up to 3 years unless a longer retention period is legally required. Cookies are retained according to their type and your preferences.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: phraseoftheday.co.uk
We will respond to all requests within 30 days in compliance with UK GDPR requirements.